B2C New York based eCommerce brand receives huge traffic increases and revenue direct from SEO efforts.
Meet the Client
Our client is a growing B2C eCommerce brand. We helped them scale their digital presence through content strategy, PPC and CRO.
When we started working together, the client had built their site on the Shopify platform. They had a good social following with 13,000 followers on Instagram. The client was generating revenue via wholesale and wanted to improve their presence on Google and increase revenue from B2C customers.
Key Features
Shopify website- B2C Ecommerce
- Highly Competitive Market
- SEO
- PPC
- Paid Social (Instagram & Facebook)
Major increases in traffic
Traffic increased by 282% between 2020 and 2021. 2022 traffic continued to grow, increasing on 2021 by 366%.
Traffic increase can be credited to effective strategy and a great the client who invested heavily in the development of content processes and hired top-notch freelancers who output quality work.
We worked with the client’s team including an editor and a team of writers. Plus, a website developer, designers, email marketers and social media managers.
It wasn’t long before SEO was driving revenue on its own. These efforts were complemented by ad strategies.
Revenue generated by SEO & PPC
The graph shows the revenue generated direct from SEO efforts and includes a filter showing visits to pages that are rarely visited for branded search terms.
All sales made on these pages came direct from non-branded, organic search.
The customer journey was short: the customer makes search > lands on page > adds to basket within the same session > converts.
PPC and SEO work in tandem to generate sales. The return on ad spend was 447%.
We’ll let the stats speak for themselves
from Leigh's targeted strategy
from ads YOY
Blog revenue is 100% attributed to SEO efforts.
The majority came from SEO
What else?
We worked with this fantastic client for around two years. During this time the team put incredible efforts into the site including:
- Technical SEO
- Page speed improvements taking the client’s site to the fastest in the industry
- UX/CRO amends across the buyer journey
- Social media advertising
- Tracking and data analysis with GTM and UA
Want more of the same?
Take action
If you’re ready to get serious about your Search Engine Marketing, you too could enjoy results just like this!
Zoe is the best SEO consultant that we have hired. We especially like Zoe's client management and commitment to our business. It means a lot to get such professional reports and update emails each week. Zoe is also working on content writing for us and we really appreciate her being able to execute on her advice.
Show More
Show Less
Want the same for your B2C ecommerce business?
Contact us today to find out how we can help.
