within 18 months, Skinician added over 70 pages of content, increased organic traffic from 1,419/month to 16,207/month. Revenue throughout the year increased by 39%, with a 100% organic revenue increase during the holiday season.
Meet Skinician
Skinician is a multifunctional skincare brand that brings minimalism, quality, and affordability to the world of skincare.
When we met Skinician they had recently redesigned their website and solved common Shopify issues. They were looking for a strategic SEO partner to increase visibility in SERPs and drive revenue for the business.
We’ve been working together since June 2022.
Project Snapshot
Shopify website- Content strategy
- Revenue focused SEO
- Development of content pillars
- Monthly implementation
- Two years (and counting) partnership
Organic revenue increased by 100% during Q4-2023 vs. Q4-2022
Holistic marketing efforts compound in Q4. All year, we’d worked on
- Linkbuilding
- Brand building
- Increased visibility in SERPs through content creation
- Capturing brand searches with new pages matching search intent
- Content creation for bottom funnel pages, capturing users ready to buy
Traffic increases by 1042% sitewide
With skincare products that solve multiple problems, we needed to focus our efforts on sections of the website to work toward SEO success.
We wanted to avoid doing everything and nothing.
We worked with Skinician to identify a suitable content pillar to focus the majority of our SEO efforts. Our pillar was one skin concern.
We started
- Created content around this particular skin concern, including blog content, skincare success stories, and bottom funnel pages designed to convert SEO traffic directly.
- We optimised products for the particular skin concern.
Outside of non-brand SEO efforts we also worked toward capturing branded traffic through pages that met search intent.
Branded traffic increased by 296%. Many clicks were caught by pages that prevent us from losing hundreds of clicks to site’s like Facebook or coupon sites that rank for the brand name.
These pages also convert directly from SEO’s efforts.
We’ll let the stats speak for themselves
year on year
For Q4, Year on year
Since our first engagement.
On the blog, BoFu pages, products, success stories and more.
Backlinks
When we first met Skinician the site had little authority, scoring 22 on Semrush’s Authority Score.
Through HARO, Featured, and content marketing we secured backlinks for Skinician in major publications on the subject of ecommerce and B2C marketing. Skinician were also featured in The Guardian, OK, and more.
The site now scores 31.
New Product Development
As a trusted Digital Marketing partner, we support Skinician with many aspects of their business, including the marketing of new products, from keywords to messaging and more.
What's Next?
Heavy product focus for 2024
We have built the strongest of foundations on Skinician’s site these last 18 months.
The site has more authority, and this year, we’ll focus on conversion and rankings of product pages, or landing pages designed to convert from SEO’s efforts.
In 2024, the entire marketing team will meet in Belfast for the first time! I’m very excited to meet this fantastic team in person.
Want more of the same?
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If you’re ready to get serious about your Search Engine Marketing, you too could enjoy results just like this!
I followed Zoe for some time on LinkedIn, thinking about the advice and knowledge she shared around SEO. I reached out and I’m very pleased that we clicked straight a way.
Zoe audited our website, came up with a cohesive and well thought out plan (lots of spreadsheets and detail) and we all got to work. Zoe has went above and beyond - trained and shared knowledge along the way, as well as encouraging us to think about new ways of working.
Our whole team thoroughly enjoy working with Zoe and her connections to deliver and achieve results. One of the best freelancers we have worked with. Trustworthy, honest and realistic, with her clients results at the center of her actions.
We’re excited for the future of SEO driving revenue with Zoe.
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