Why content marketing is important for you
Done well, content marketing will be the biggest driver of traffic to your website. It is incredibly important for many brands. Content marketing allows you to serve your audience in a meaningful and helpful way.
There are two fundamental reasons to start or optimise your content marketing strategy.
Firstly, we connect with our audience through content marketing. For many businesses, meeting customers face-to-face to answer queries and soothe concerns is over. Instead, we do this through content.
Secondly, to appear in the top spots of Google, you must showcase your experience, expertise, authority and trust. It is not enough to create one superb service or product page and expect it to rank.
You must write supporting content that is informative, well-written, and search engine-optimised without losing reader engagement.
Expect great things from your SEO Agency
Believe it because you’ve seen it. Here are real numbers from just one successful project
What to expect from our content marketing services
Data-driven strategy.- Increased ranking in Google
- Monthly reporting with full transparency.
- KPIs that align with your business and marketing goals.
- Visits from qualified traffic and audience-building for marketing.
- A done-for-you plan that’ll keep your team (or ours) busy for three to six months.
Made by users who also visited blogs.
In Q4 revenue for a B2C brand.
Audiences built for ads retargetting.
How content marketing works
Audit the Site:
- Analyse existing content and identify gaps.
- Assess the performance of current content.
- Finalise key content pillars.
Consider Site Hierarchy:
- Review and optimize the structure.
- Ensure intuitive navigation, user flow, and internal linking..
- Map out key content sections and categories.
Cluster Keywords:
- Group related keywords into clusters or themes.
- Map keyword clusters to relevant content types or pages.
- Ensure each cluster supports specific user intents.
Find Keywords:
- Conduct keyword research to identify terms.
- Analyse competitors’ keyword strategies.
- Prioritize keywords based on your marketing and business goals.
Develop Comprehensive Content Plan:
- Create a content calendar.
- Assign specific keywords and clusters to content pieces.
Create and Optimize Content:
- Write or produce content tailored to the target audience.
- Optimize content for SEO (meta tags, headings, keyword usage).
- Incorporate multimedia elements and internal links.
Iterate and Improve:
- Regularly review and refine the content plan.
- Update and repurpose existing content as needed.
- Stay informed about industry trends and algorithm changes.
Measure and Analyze Performance:
- Track content performance.
- Monitor metrics like traffic, engagement, and conversions.
- Adjust the strategy based on performance data.
Talk to us about content marketing.
Contact us today to talk to Zoe about your content marketing strategy.
How we can help you with content marketing
To us, content marketing and SEO go hand in hand. Every content recommendation we make is aligned with your business objectives. Usually, objectives are conversions and revenue. Sometimes, websites simply want traffic.
Whatever your goals, we’ll figure out the right strategy to get your audience’s eyes on your content.
It’s common for marketing teams to create content with the best intentions, but sometimes, you end up with a tonne of content on the site that perhaps isn’t ranking as strongly as you’d like. You might have multiple pieces with the same angle and content so deeply buried on the site that your users can’t find it.
That’s where we come in!
We’ll audit your entire site and tell you what to keep, edit, amalgamate or remove.
We look at content with your readers and SEO in mind.
Whether you’re writing with an internal team, your favourite writers, or our team of writers, we can create a winning content strategy with your target audience’s needs at heart.
Expect a content strategy to provide you with as many content ideas as you need, including titles, keywords, content objectives, internal linking recommendations, and SEO best practices that will eventually take you to page one of Google.
If you need additional content writers or simply need someone to take over the whole writing process so that you can focus on what you do best, we’re here for you!
We can handle your entire content strategy or step in as needed to help write and edit content.
Our writers are a native English team. They are incredibly talented published writers and authors.
We can handle your entire content marketing strategy, including ideation, SEO briefings, writing, editing, uploads, and more.
Equally, we can work with your team of writers and provide much-needed SEO support so writers know what to write to give you the best chance of ranking in the top spots on Google for the keywords that really matter.
Content marketing success stories
Kineon
Kineon’s site was brand new when we started working with them.
It had no authority in a highly competitive niche. It was ranking for five keywords and had seven HTML pages live.
Over two years, we increased traffic from five visits per month to over 13,000 visits per month.
Our content marketing strategy inspires videos, graphics, social media, newsletters and more.
The content marketing strategy has supported Kineon in becoming a leader in their category, and we can identify leading content pieces that drive sales directly, or at least form part of the buyer journey.
Zoe helped us craft a detailed content strategy for our website around our chosen pillars and keywords. She included a content workbook and helpful content briefs to focus our content writing efforts. We appreciate her content-driven approach to SEO and will definitely be working with her again in future!
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We couldn't have found a better partner to work with. From the initial proposal and full SEO audit, Zoe went above and beyond to deliver thoughtful, well-researched, actionable work.
I was worried about finding an SEO partner due to the niche nature of our brand, but Zoe was able to get a great grasp of our publication and exactly what we're trying to achieve. Her content mindset is excellent.
We're really looking forward to continuing our partnership with her! She's lovely to chat to as well – communicative and always helpful with a positive attitude.
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Zoe is a content marketing unicorn! I have never worked with a content writer who can pretty much take bits and pieces of information and convert it into a great, engaging story. I hired Zoe for a re-branding project and she has so far worked on around 15 case studies and 6 service pages.
She always asked for critique, but it's impossible to improve content that's already perfectly written. Zoe is a dream come true atleast for my brand. I look forward to working with her on many more projects!!!! I highly recommend Zoe to any brand aspiring to acquire leads through inbound marketing.
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Talk to us about content marketing.
Contact us today to talk to Zoe about your content marketing strategy.
The overlooked benefits of a content marketing strategy
Some benefits of content marketing are loud and clear; for example, if executed well, you will reach the top spots on Google and serve your audience by addressing their queries and wants.
What’s easy to miss, though, is
- A deeper knowing of your audience. SEO provides keywords and search volume that are key to your audiences questions, concerns, and wants. It gives you data so you know what to create and why.
- Multi-channel content strategy. Content marketing isn’t just about your website’s pages. Findings from content audits and content ideation should inspire other channels, and content should certainly be repurposed.
- Increased productivity for your team. Without a strategic content plan, teams are left guessing what the website and the audience need. This slows down production and motivation. A well-thought-out content marketing plan provides an actionable plan and confidence for the team.
Content Marketing Pricing
Your investment in content marketing will vary depending on your site’s needs and your internal resources. Here are some packages to give you an idea of what to expect.
Talk to us about content marketing.
Contact us today to talk to Zoe about your content marketing strategy.
Our Content Marketing Articles in Industry-Leading Publications
Find my authored articles on content and content strategy.
