Episode #11: Marketing Audits Exposed
In this episode of forank marketing, we lift the lid on a topic that makes many marketers squirm: Audits Exposed — The Secrets Your Marketing Doesn’t Want You to See.
Zoe Ashbridge and Leigh Buttrey peel back the layers on what really happens inside a marketing audit — the blind spots, hidden inefficiencies, and misalignments that quietly drain performance while going unnoticed by teams and stakeholders.
We explore why audits are one of the most underrated tools for growth, the recurring issues they uncover, and how transparency (even when it stings) can dramatically sharpen your strategy.
From underperforming channels and misreported metrics to messy tracking setups and neglected customer journeys — this episode is loaded with unfiltered insights and practical recommendations.
Ideal for: marketers, founders, in-house teams, and agency pros who want to understand what’s actually working in their marketing… and what’s only pretending to.
Topics covered:
- Why every marketing team needs regular, honest audits• The most common problems uncovered during audits — and why they matter
- How to spot misalignment between strategy, spend, and execution
- Fixing hidden tracking, attribution, and measurement issues
- Using audits to create clarity, accountability, and smarter decision-making
If you’ve ever wondered what a marketing audit would reveal — or want to tighten up your strategy before small issues become expensive ones — this episode is for you.
📍Find us here:
Website: https://www.forank.com/
YouTube: https://www.youtube.com/@forank-marketing
Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/
Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/
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Interested in sponsoring an episode? Get in touch at marketing@forank.com
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