Why SEO audits are important
SEO audits are the foundations of an efficient and successful SEO strategy. The audit’s end result is a robust and data-driven strategy that will align SEO goals with your business and marketing goals, be it more traffic, conversions, or revenue.
Expect your SEO audit to reveal exactly how your site is performing. We review every page on your site, identify issues, and use the data to build a plan to get qualified traffic to your most important pages. We want to see you on page one for your most desired keywords.
Once you’ve got a plan in place, your team (or ours) will know exactly what they’re doing for the next three to six months, and importantly, everyone will know why, too.
We have access to great tools, but every step of your SEO audit has human insights and perspective. The most important work is also completed entirely by a human. A developer and tech SEO will complete the technical portion of your audit. Your content insights will be completed by content marketers who strive for genuine and engaged content.
Don’t just take our word for it
See the results of our SEO strategy in our client’s performance.
What to expect from our SEO auditing services
Data-driven strategy.- Increased ranking in Google
- KPIs that align with your business and marketing goals.
- A done-for-you plan that’ll keep your team (or ours) busy for three to six months.
Per quarter, generated from users who viewed SEO's content.
For organic traffic, year-on-year.
Increase in organic sales, year-on-year.
Featured snippets. Plus, 230 keywords with visibility in Google’s People Also Ask, and so much more.
How the SEO auditing process works
Discovery call:
- Understand your business goals and SEO needs.
- We discuss your current challenges, website, and competitors.
- Tell us what you think is working, what isn’t, and what you want from us.
Proposal:
- We provide a customized proposal based on your needs within 24 hours.
- Clear expectations are set regarding the SEO audit process and timelines.
- You’ll have a chance to review and approve the next steps.
Onboarding:
- You receive a document requesting access to tools like Google Analytics, Google Search Console, and others.
- Quick checklist to get everything we need for a seamless process.
- Once completed, the audit officially kicks off.
The audit begins:
- Data gathering starts, focusing on URLs, architecture, content clusters, and keywords.
- We assess the technical health and site schema.
- We start to build a mental-map of your site.
Understand the site now:
- Understand what the site can rank for and where the opportunity is.
- Investigate site structure and URL optimization opportunities.
- Identify where the site has authority.
Analyse top performance:
- Review top-performing pages and underperforming content.
- Uncover opportunities to rank higher for competitive keywords.
- Review ads top converting keywords.
Competitor analysis:
- Deep dive into competitor strategies to see what’s working for them.
- Identify areas where you can close the gap.
50% meeting:
- We present the findings from our audit so far.
- Discuss insights from data gathered and refine the strategy.
Collaborate on next steps to align with your business goals.
Develop data-driven SEO strategy:
- Break down actionable tasks for improving site SEO.
- Create content recommendations for articles, landing pages, and more.
Provide technical SEO suggestions, including schema, Core Web Vitals, and page speed improvements.
Final meeting and delivery:
- Present the final audit report and actionable SEO roadmap.
- Ensure clear understanding of recommended steps and strategy.
- Option to either take the plan in-house or collaborate with us for implementation.
How we can help you with SEO audits
Your SEO audit is your playbook for three to six months. The end game isn’t just about ranking higher on search engines – don’t worry, we’ll get you there, too – but this is about reaching a qualified audience and revenue growth.
We’re about fixing the items that actually move the needle for your business, the things that might actually generate income. Yes, we love an upward trending graph for clicks and impressions, and you will absolutely get that if you follow our advice, but the real KPIs are revenue and on-site conversions.
We will audit your site and choose one to three pillars to focus on for the audit. We’ll use data from Google Search Console, analytics, and SEO tools like Screaming Frog and Semrush to do a full audit and create a plan around bottom-funnel goals that help you meet business and marketing objectives.
Technical SEO actions are provided by a dev for a dev. This isn’t just an export from an SEO tool. On schema, we look at what schema you have on the site now and create a plan to improve it. We can analyse your schema, and competitors schema to make sure your site is the most useful.
If sites run slowly or SERPs are particularly competitive, we might tap into page speed. Most sites are fast enough, but if you need more support, our developers will create a list of page speed tasks that need to be created. We’ll also prioritise the actions most likely to a) move the needle and b) be simple to fix.
Our goal is to provide a document that makes sense to your team, even months after engaging us. Every page has plain English insights so you remember why we made the recommendation and why it’s important. Of course we want to work with our clients on implementation, but more than that, we want our clients empowered to complete the work without us.
SEO audit success stories
Kineon
Kineon’s SEO success started with an audit. We laid out a three to six-month plan, working in content clusters.
Kineon had a lot of work to do. The site was brand new when we started working with them. It had no authority in a highly competitive niche. It was ranking for five keywords and had seven HTML pages live.
Over two years, we increased traffic from five visits per month to over 13,000 visits per month.
Our SEO audit mapped out the content needed to attract audiences interested in Kineon’s product. We work closely with Kineon’s incredible marketing teams to retarget SEO audiences and repurpose content.
We initially reached out for SEO support, but working with Zoe and the forank team has been so effective that we’ve expanded our collaboration to include PPC, website development and hosting of two WordPress websites. From the start, their detailed reporting was refreshing. The team includes clear explanations, so we always know exactly what’s happening and why.
Since partnering with them, our clicks have increased, and the biggest win has been local search—up by 64%. Even better, local clicks going directly to our service pages are up by 41% and driving real business results. We've reached the very top spots of Google for our most important keywords and are ranking prominently in AI overviews and LLMs. They’ve also taken over our site hosting, resolved key technical issues, and made everything run more smoothly.
Bringing PPC services across to forank, has meant we are able to align on business and marketing goals, creating landing pages that serve the purpose for both SEO and PPC. With robust tracking we have seen over 300 quality leads from our Lead Generation campaign currently running.
Beyond the numbers, working with Forank has been a genuinely great experience. Their expertise, communication, and dedication make them a fantastic partner. Highly recommend!
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See original reviewI followed Zoe for some time on LinkedIn, thinking about the advice and knowledge she shared around SEO. I reached out and I’m very pleased that we clicked straight a way.
Zoe audited our website, came up with a cohesive and well thought out plan (lots of spreadsheets and detail) and we all got to work. Zoe has went above and beyond - trained and shared knowledge along the way, as well as encouraging us to think about new ways of working.
Our whole team thoroughly enjoy working with Zoe and her connections to deliver and achieve results. One of the best freelancers we have worked with. Trustworthy, honest and realistic, with her clients results at the center of her actions.
We’re excited for the future of SEO driving revenue with Zoe.
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See original review on LinkedInZoe was an absolute pleasure to deal with for our SEO Audit project. Our company had never really focused on SEO before, and there was limited knowledge about it internally.
When we met Zoe, we knew she was the perfect fit for our project and we were right! Not only did she meet our deadlines, she delivered work that was thorough, above and beyond, and easily understood by a layman.
The final deliverable is mammoth, but set out in such a way that it's easy for us to implement in bite-size chunks. Zoe is definitely top of our list for any future SEO-related work/projects.
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See original review on LinkedInTalk to us about SEO auditing services.
Contact us today to talk to Zoe about your SEO auditing needs.
The overlooked benefits of an SEO audit
Some benefits of auditing your website are loud and clear; for example, if executed well, you will reach the top spots on Google and serve your audience by addressing their queries and wants.
What’s easy to miss, though, is
- A deeper knowing of your audience. SEO provides keywords and search volume that are key to your audiences questions, concerns, and wants. It gives you data so you know what to create and why.
- A fresh set of eyes on your site. Sometimes, your internal team is just too close to everything, and a fresh set of eyes brings new perspective.
- Increased productivity for your team. Without a strategic content plan, teams are left guessing what the website and the audience need. This slows down production and motivation. A well-thought-out content marketing plan provides an actionable plan and confidence for the team.
SEO Auditing Pricing
Your investment in an SEO audit varies depending on your site’s needs. Here are some packages to give you an idea of what to expect.
Content
A content audit digs deep on your content architecture. We'll look at your authority and strategise a content plan that earns clicks, impressions and revenue. All content plans are created around a revenue generating goal.
Content, Technical, Schema and Page Speed
All things content, technical and page speed. This audit is the whole shebang and pulls on the experience of our entire team. We can run a couple quick checks to see if you'll get any benefit from this audit and make sure it's worth your while.
Content, technical and schema
We'll dig into the content and the technical aspects of your site. Then, we'll work toward your schema. We want your site giving Google all the data it can. Schema contextualises your pages and it's a secret weapon when it comes to proving E-E-A-T.
Talk to us about your SEO auditing needs.
Contact us today to talk to Zoe about your SEO audit.
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