Episode #5 – Cracking the Code on B2B Attribution
Welcome to forank's latest podcast episode: Cracking the Code on B2B Attribution
Join Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving results.
From the hidden impact of SEO and the limitations of platform-reported data to practical ways to track the untrackable, this episode is all about making sense of attribution—without overcomplicating it.
We cover attribution models, offline conversions, multi-touch reporting, gut feel vs. data, and how to prove value when the numbers don’t tell the whole story.
If you work in B2B marketing, strategy, demand gen or leadership, this one’s packed with insight and practical advice.
📍 Find us here:
Website: www.forank.com
YouTube: https://www.youtube.com/@forank-marketing
Zoe's LinkedIn: https://www.linkedin.com/in/zoeashbridge/
Leigh's LinkedIn: https://www.linkedin.com/in/leighbuttrey/
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Interested in sponsoring an episode? Get in touch at marketing@forank.com
