Episode #8 – Why Marketing Isn’t Linear
In this episode of forank marketing, we unpack a hard truth: marketing isn’t linear.
Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do Marketing, to explore why leads don’t follow a perfect funnel, why attribution isn’t as simple as it looks in reports, and why expecting instant ROI from a single campaign is a fast track to disappointment.
We break down how real marketing works—layered, messy, and full of touchpoints that rarely follow a straight line. Whether you're running ads, building organic content, or nurturing leads through email, understanding this non-linear journey will help you make smarter, more sustainable marketing decisions.
Ideal for: marketers, founders, and in-house teams juggling long sales cycles and complex customer journeys.
Topics covered:
- Why most buyers don’t convert after one touch
- The role of dark social and unseen influence
- How to communicate the value of long-term marketing
- Rethinking attribution and reporting
If you've ever struggled to explain why your marketing efforts are working even when the data doesn’t show it clearly, this episode is for you.
📍Find us here:
Website: [www.forank.com]www.forank.com
YouTube: https://www.youtube.com/@forank-marketing
Zoe's LinkedIn: https://www.linkedin.com/in/zoeashbridge/
Leigh's LinkedIn: https://www.linkedin.com/in/leighbuttrey/
Chris’ LinkedIn: https://www.linkedin.com/in/chrisnightingale/
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Interested in sponsoring an episode? Get in touch at marketing@forank.com
